The zipper is just the two metal rack mesh together, can complex where to go? In fact, although the zipper has been published for nearly a century (the modern sense of the zipper began in 1917, when the United States, the United States, the United States, the city of a Swedish immigrant will be the patent), but there are still a large number of chain teeth easy to break, pull the head is easy to bad, pull together the problem is not smooth or easy deadlock zipper often put into production. The zipper is out of the clothes. So for the well-known fashion brands, high quality zipper is a must. For decades, low quality zipper has brought huge losses to the clothing manufacturers, and finally they chose the YKK (Yoshida zipper).
YKK is a Japanese zipper manufacturer, has a global zipper market share of nearly half, with an annual output of more than 7000000000. In 1934, YKK was founded by Yoshida Tadao in Tokyo, Yoshida is a young man of the time. Because of the zipper production process is not satisfied, so he designed a proprietary right of the zipper manufacturing machine. After many attempts, he can successfully complete the zipper manufacturing process at home.
In 1998 by the Los Angeles Times has been reported as follows: Company YKK "independent copper, independently modulated polyester, independent spinning, weaving and zipper color, independent chipped zipper shape..." In fact, YKK even made a special zipper case. At the same time, YKK is still carefully designed and kept their own exclusive zipper manufacturing machine, and hope to seize the initiative in the competition with numerous competitors. YKK company has been cautious about the details of each product of the zipper, eliminating all the variables and obstacles that might exist in the development, so the company can ensure the production quality and the speed of production. Last year Japan earthquake occurred, many industry supply chain after the rupture, but YKK can still keep running.
One designer said: "in the past we use the cheap zipper appeared numerous quality problems. Now we have been using YKK zipper. A $200 pair of pants or a $500 bag, must be fitted with the best quality of the zipper, because once the zipper has been a problem, the customer will blame the manufacturer." A 36 cm YKK "invisible" nylon zipper costs only 32 cents, clothing manufacturers design and production of a cost of $40 to $65, while the retail price is 3 times the cost of the cost and even more, so it is not necessary to save the cost of zipper.
China has hundreds of zipper manufacturer, they produce the zipper is quite cheap and the zipper manufacturer can emergency rushed out customers are in urgent need of new orders. But once there was a clothing distributor told me that European companies would not want to buy Chinese production of the zipper, because they are afraid of the zipper may contain lead (lead is one of the biggest taboo in the apparel industry). In general, in addition to other brands of YKK can not meet the international standards.
YKK will not be selling advertising to consumers, nor seek any form of propaganda, they tend to tell stories: consumers will not because the jeans and jackets with YKK to buy them, but if the zipper is not YKK, consumers will consider whether to buy. For decades, YKK has grown into a consumer's most trusted zipper brand. Like Turk said: "a zipper never made a dress, but a zipper can ruin a piece of clothing."
