Basically, most of the brand jeans and jackets on the zipper, it should be YKK. Why do I say that the company invested in YKK is a good investment? Because of the market, because the moat. Then why do we all use IBM computer, with Microsoft's software? Because the use of them is an accident, you will not be fired. And this truth is placed in the clothing industry. YKK brand and quality itself, has formed a powerful moat. I just saw a piece of writing to write YKK, I hereby sort out.
Like a bicycle, the zipper is one of the earliest inventions in history. With two wheels, two pedals and a chain of what is the complexity of it? Or if it is hard to pull together the two metal bars in the side. There is no complicated chemical process, and no need to use invisible wavelength. However, the modern bicycle until nineteenth Century, and the zipper in 1917 before it did not become a zipper. Just because making a valid bicycle chain or the ability to engage the zipper is not a thousand years ago. In fact, even so far, it is not all of the zipper can be used smoothly, the collapse of the tragedy is not uncommon, who do not want to happen on their own.
A zipper problem can cause the whole piece of clothes to wear. So consistent quality has become an essential part of the fashion brand. For decades, unable to bear the betting on rough fastening pieces of lost clothing manufacturers are not resist turning to a manufacturer, YKK, the Japanese zipper behemoth, zipper manufacturing accounted for about half the world around. Annual production of more than 7000000000 zipper.
YKK was founded by Yoshida Tadao in 1934 in Tokyo, the name is Yoshida Industrial Co., Ltd. (Kogyo Kabushikigaisha Yoshida, so called YKK, so far not listed). Young Yoshida is a repair carpenter, when he was not satisfied with the existing product approach to design a customized zipper machine. A then a, Yoshida, basically the zipper manufacturing process at each stage of the buy back: in 1998, the Los Angeles Times story reported that YKK 'own refined copper and their modulation polyester fibre sewing your own clothes, for its zipper stick knitting clothes and color, zipper teeth to forge their own mold... " Wait YKK even the delivery of the boxes are made of their own. , of course, the company still manufacturing his zipper manufacturing machine, this machine is the company carefully hides, so as not to allow competitors to see. Because every tiny detail is processed by YKK, the external variables are eliminated, the company can ensure that the quality and production rate are consistent.
The secret of success is not complicated, but it is equally impressive: making a reliable YKK zipper, make sure to deliver the goods on time, offer a wide range of colors, materials, styles, and never bow down to the price. The feeling of the clothing industry is that you will never make mistakes with YKK.
Usually a 14 inch "invisible" YKK nylon zipper (pulled on the back of the clothes will be lost in the back of the fabric), about 32 cents. For the design and manufacturing costs of around $40-65 $three or more retail for a higher price, the province is not worth the money.
China has hundreds of zipper manufacturers competitors. They may be a little cheaper, or rush to go to the production of customized new orders. But at least one clothing distributor told me that some European companies are reluctant to accept the use of Chinese zipper clothing, and fear that the zipper may contain lead (which is a big taboo). More generally, competitors can not even be the standard of the zipper. Many clothing designers are recalled due to the bulk of the non YKK zipper failed to meet the standards caused an accident.
YKK is not directly facing the customer, but also very few people will be because of a piece of clothing is not used YKK zipper and refused to buy, in fact, how many people will go to buy clothes when the zipper is what brand? But for the garment industry's accessories purchasing staff and production manager, YKK is the representative of the quality of the brand. It has a unique image and reputation. They're a real meaning to the "YKK" guy. The zip can never be a piece of clothes, but the zipper can easily destroy a piece of clothing.
YKK let me think of Buffett's See's candy, but See's sell more expensive, the gross margin is also higher. But, like YKK, this business is fairly stable. After establishing the brand moat powerful, the cash flow is Everfount.
